Email marketing is consistently rated as the top digital marketing strategy with the highest ROI. In fact, DMAs latest email tracker shows email receives 30 times the return on investment on average, and Campaign Monitor finds some campaigns experience a 4400% return, or $44 for every $1 spent. Now that’s a number you can count on.
If you’re looking to increase customer engagement, build brand awareness, and get more return for your marketing spend, then investing more in email marketing this year is the way to go. According to the same DMA report cited above, nearly all marketers agree– 95% of marketers rate email marketing as “important” or “very important” to their organization.
While investing more in email marketing is an obvious choice, it’s also important to remember getting email marketing right requires thought, dedication, and strategy. To hit the email marketing nail on the head, you need an email marketing team committed to data, a top-of-the-line email marketing provider, and creative ideas to keep your content fresh, especially with all the different types of content email subscribers expect from your brand.
To keep subscribers happy, you need a strategy that involves sending promotional info, referral links, recommendations, curated content, customer appreciation updates, etc. Not to mention, your brand advocates want all the latest and greatest updates from your brand. This means you need to regularly send out a company newsletter that keeps your most loyal subscribers in the loop.
As any email marketer knows, sending out engaging company newsletters can be challenging. After all, you want to keep your content fresh all while maintaining some consistency so your customers know what to expect. It’s challenging but possible. The best part is when you get it right, you’ll see your open rates soar. To help make sure your company newsletter stays creative, here are the top 25 content ideas from Campaign Monitor for your email newsletter.
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