Are you guilty of committing one of these common email marketing mistakes? Check out this blog post I wrote for MarketingProfs to find out which blunders you should avoid and how to fix them!
Despite the growth of digital tactics, such as social media and blogging, email marketing continues to rank as an indispensable channel for any successful content strategy.
In fact, studies show that 72% of consumers prefer email as the primary way to communicate with brands, and marketers report email delivers the highest ROI among marketing tactics.
But how can you make sure you’re running an email marketing campaign effectively?
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