A 2015 study by Cone Communications found that today, more than ever, companies must consider the unique attitudes, perceptions and behaviors surrounding social and environmental issues if they want to appeal to millennials. Here are just a few of the impressive findings laid out in the infographic below:
- More than nine in 10 millennials would switch brands to one associated with a cause
- Two-thirds use social media to engage around corporate social responsibility (CSR)
- Sixty-two percent are willing to take a pay cut to work for a responsible company
Keep scrolling for more insights.