Video: Avoid the “One and Done” Approach

Video: Avoid the “One and Done” Approach

Each social media platform is unique and requires individualized treatment. Simply writing one update to post across all platforms won’t do you any favors.

CEO Erika Taylor Montgomery and Senior Director of Publicity Emily Sidley explain why you should make the effort to write a different post for each social media platform in this video.

Want to learn more about marketing, social media, blogging, and public relations? Check out some of our other recent blog posts.


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