Research shows the power of visuals in a business’ content marketing campaign. According to Hubspot: Content marketing gets three times more leads than paid search advertising, 45% of B2C marketers believe visual content is their most important type of content and after watching a video, 64% of users are more likely to buy a product online.
In this episode of Two Minute Marketing Tips, I cover how you can create graphics and videos for your content marketing strategy. I discuss:
- Best practices for visuals
- Who you should be targeting
- Cost effective graphic design tools
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