The immense strength of the written word in content marketing is not something that should be underestimated. Words have an almost unlimited power to lead consumers to feel certain emotions, compel them to action and convince them that something is right or wrong. As such, they are an incredibly important tool for content marketers.

In this episode of Two Minute Marketing Tips, we discuss the meaning of active and passive voice, the best ways to identify each, why it is important to use active voice in your content marketing and examples for how to turn writing that is in passive voice into active voice.

Topics include: 

  • What is voice
  • Active vs. passive voice
  • Why passive voice is important for content marketing
  • And more!

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