The impact of artificial intelligence (AI) on digital marketing has been undeniable in the past decade. With remarkable advancements in AI technology, marketing and business professionals now have access to a wealth of invaluable data. Insights and tools have transformed the way they approach their marketing strategies. When it comes to video marketing, AI has emerged as a game-changer, revolutionizing the way brands engage with their audiences. The integration of AI techniques has become so pivotal in video marketing that it is now considered an indispensable tool for success.
To ensure your business thrives in the future, it is essential to harness the power of the latest technologies and leverage their full potential. In this blog post, we explore the inner workings of AI. And identify if this technology holds the key to the future of video marketing.
What Is Artificial Intelligence (AI)?
In order to grasp the potential of AI in video marketing, it is crucial to understand how this new tool works. AI, short for artificial intelligence, refers to computer systems capable of performing tasks that typically require human intelligence. At the heart of AI lies machine learning (ML), which encompasses the algorithms and statistical models utilized by computer systems to execute various tasks.
In AI content marketing, artificial intelligence technology is utilized to enhance the production process. By leveraging AI, marketers can automate complex operations. Incorporating effects and text overlays, which results in streamlined content creation. Additionally, AI provides marketers with invaluable data on viewer engagement, enabling them to make informed decisions and optimize their content strategies.
Five Reasons Why Video Marketers Should Use AI
To captivate the target audience and boost engagement, it is crucial to craft compelling and informative video content. By harnessing the power of artificial intelligence. One can leverage the necessary assistance and data required to create impactful media. Here are the key benefits AI offers.
- Simplified Workload
Thanks to AI, video creators can now experience the ultimate convenience of streamlining the entire production process. Not only does this technology provide valuable insights, it also accelerates tasks, enhances efficiency and ensures greater precision. Whether it’s curating videos or editing them, artificial intelligence emerges as an invaluable ally.
Once you’ve gathered your video clips, machine-learning technologies come into play to assist with every facet of editing. From object removal to color adjustments and the application of visual effects, AI enables swift and efficient video editing. Moreover, AI’s data analytics empower marketers to swiftly generate relevant content that resonates with their audiences.
- Effective Audience Targeting
When it comes to promoting your product or service, leveraging AI-powered video is paramount for swift and successful audience targeting. Fortunately, there are a multitude of tools at your disposal to effectively deliver your message. Utilizing artificial intelligence-driven social media ads like this Nike Ad on cross-channel advertising platforms, helps you precisely identify your business’s buyer persona.
In fact, video content has the power to influence viewers to make a purchase. This is not surprising, considering how videos bring products to life in ways mere words cannot. With AI-generated videos, you can be confident that your intended audience will be reached, leading to increased conversion rates.
- Enhanced Personalization
Today, targeted marketing has become crucial for various reasons. It amplifies customer engagement and fulfills the rising demand for personalized messages. Gone are the days of generic marketing materials thanks to the ever-expanding field of AI-powered content marketing.
And what better way to tailor your marketing strategy than by harnessing the potential of AI? By leveraging data from social media ads and analytics, you can precisely target your marketing efforts and effectively reach the appropriate demographics for your brand.
- Optimized Video Marketing
For smaller businesses, adopting a new marketing channel can be daunting without the assurance of a positive return on investment. However, with the aid of AI analytics, organizations can now test their video content and assess its performance before a full-scale rollout.
AI-powered analytics unveil valuable insights regarding which pieces of content hold the greatest potential to captivate target audiences and drive conversions. Armed with this knowledge, businesses can make informed decisions and confidently invest in video content with foreknowledge about the expected outcomes.
- Successful Social Media Videos
With more than 100 million hours of video being watched on Facebook every day, leveraging video marketing on social media can be a game-changer for your business. To thrive on social media platforms and expand your reach, consistent publishing is key. However, generating original and high-quality content can be time-consuming.
When navigating the social media landscape, artificial intelligence (AI) can serve as your guiding light. By harnessing machine learning technologies, you can swiftly create videos, schedule them for optimal posting times and stay updated on the audience’s interest in your AI-generated videos at all times. This empowers you to make the most of social media’s potential while saving valuable time and effort.
Now, let’s look at more ways AI can help your next batch of video marketing posts extraordinary:
- Make Creative Ideation And Streamline Script Writing
AI can lend a helping hand in script writing, offering intelligent suggestions, grammar checks and tone adjustments to ensure your script is polished and impactful. By leveraging AI’s language processing capabilities, video marketers can refine their scripts, maintain a consistent tone and create compelling narratives that captivate their audiences. Incorporating AI into the ideation and scriptwriting process saves time and effort and opens new possibilities for creativity, enabling marketers to craft videos that leave a lasting impression on viewers.
- Video Editing
The post-production stage of video editing has traditionally been a time-consuming, labor-intensive process. However, with the advent of artificial intelligence (AI) tools, video editors now have access to a range of powerful solutions that can significantly enhance their workflow and efficiency.
Artificial Intelligence (AI) In Video Marketing:
One remarkable AI tool in the post-production stage is Runway AI. It offers the ability to swiftly remove objects from the background of a video. Previously, this task would demand hours of meticulous frame-by-frame editing to trace and remove unwanted elements. Now, AI can take on the heavy lifting, expediting the process and allowing video editors to allocate their time and energy to more creative endeavors.
Another invaluable tool for video editing is Descript. This AI-powered software transcribes raw footage into text within minutes, providing editors with a comprehensive transcript of the content. This feature eliminates the need for constant pausing and rewinding, enabling editors to efficiently navigate and rearrange video content based on the transcribed text. This not only saves significant time but also enhances the overall editing experience.
By leveraging AI tools, video editors can streamline the exhausting process of turning raw footage into a polished final product. These AI-powered solutions not only expedite tedious tasks but also empower editors to focus on the creative aspects of their work, resulting in higher-quality videos and a more efficient editing process.
10 Best AI-Powered Video Generators For Your Business
With AI video generation platforms, companies can create simple, engaging and informational video content and convert them from text to video. Here are some suggested platforms that create consumer-centric videos with the help of AI:
Deepbrain AI is an innovative AI video editor that revolutionizes the video production process by swiftly converting text into speech, allowing users to create professional videos within minutes. Deepbrain AI eliminates the need for actors, cameras or studio recordings, offering a seamless solution for creating explainer videos using pre-designed AI avatars and voiceovers. With support for over 80 languages, this platform empowers users to effortlessly edit and update their videos as needed. The exceptional quality of Deepbrain AI’s system is evident, as it is even employed as an AI anchor for conducting news broadcasts. Moreover, the platform offers the convenient feature of converting PowerPoint presentations into engaging videos, enabling users to swiftly produce captivating content with the assistance of a remarkable AI presenter.
2. Muse AI
Muse.ai is a comprehensive video platform that encompasses a range of features, including audio and video hosting, unlimited video and a collection of embed capabilities, including AI indexing and powerful video search functionality. With its robust adaptive streaming video player and an array of professionally designed templates, this tool offers many pro features. One of the key strengths of Muse.ai lies in its flexible storage options, allowing users to access their videos seamlessly from any platform, regardless of location. The platform also facilitates effortless video organization, enabling users to privately share videos with password-protected files, store, search, make clips and much more, all conveniently consolidated within a single platform. Muse.ai offers a holistic solution for managing and leveraging the full potential of video content.
Synthesia stands as an exemplary AI video creation platform that eliminates the need for costly investments in cameras, microphones and actors, as well as the laborious process of brainstorming and idea juggling. Renowned for its expertise in transforming text into animated videos, Synthesia offers a versatile solution that supports over 50 languages. With its reputation extending to approximately 4,500 companies, including industry giants like Reuters, Teleperformance, Nike, Google and BBC, Synthesia empowers businesses to establish a stronger connection with their target audiences through captivating video content.
There are many text-to-video platforms; however, Synthesys is in a league of its own. This cloud-based platform is trained on real actors to offer exceptional realism in over 140 languages.
5. When it comes to producing stunning and cost-effective creative videos for your business, Pronto emerges as the ideal choice. You can effortlessly craft professional-quality videos in a matter of clicks. This robust video platform empowers you to create and publish captivating videos while simultaneously tracking the essential metrics to gauge performance. With Pronto, you can unlock the potential to engage your audience with visually striking videos and stay informed about impact and reach.
6. Video marketing editors have reduced their time spent on creating videos by 87%. You can now instantly create publish-ready animated videos from text, all thanks to Raw Shorts. Its text-to-animated video technology incorporates Artificial Intelligence to create a video draft within seconds, saving you countless hours of video creation.
7. Rephrase.ai stands at the forefront as the most cutting-edge video creation platform powered by artificial intelligence. This innovative platform simplifies the process of video creation to a mere act of typing. Additionally, Rephrase.ai delivers hyper-personalized marketing solutions tailored to the largest and most prominent brands in the industry.
8. Lumen5 is a powerful online video creation tool designed to amplify your content strategy. By utilizing Lumen5, you can effortlessly produce videos for various purposes such as content marketing, establishing thought leadership and enhancing brand awareness in a matter of moments. What makes Lumen5 more attractive than other players in the market is its feature to transform blog posts into videos with AI. Interesting, right?
9. With its vast collection of resources, including 10 million Getty videos and 170 million 123RF images, Designs Ai consistently updates its offerings to ensure the delivery of top-notch videos.
10. With the utilization of Vidyo.ai, you have the capability to effortlessly import your videos from your computer or via a YouTube link. The auto-video chapters provided by this tool enhance your descriptions by offering chapter timestamps. Additionally, the video resizing feature ensures your videos are optimized for platform-native sizes. Due to its impressive range of features, this tool has gained popularity among a significant community of creators and podcasters.
The Future Of Video Marketing With AI
The future of video marketing holds immense potential for businesses, thanks to the pivotal role played by artificial intelligence (AI). AI empowers companies to customize their content and reshape their video marketing strategies through valuable analytics insights. This symbiotic relationship between brands and customers creates a win-win scenario.
Surprisingly, only a limited number of enterprises have fully grasped the significance of AI in this domain, resulting in less intense competition. This presents a golden opportunity for businesses to leverage AI content marketing and gain a distinctive edge over their competitors.
By embracing AI-powered video marketing, companies can position themselves as industry leaders and pioneers, effectively setting themselves apart from the competition. The future promises exciting possibilities as AI continues to evolve. Empowering businesses to reach new heights in engaging their audiences and achieving their marketing objectives.
Need Help Getting Started With Your Video Marketing Strategy?
The proficient marketers at Three Girls are ready to produce engaging videos for your organization. Get in touch with us today to arrange a complimentary consultation with our CEO, Erika Taylor Montgomery. She is eager to provide valuable insights into the benefits of video marketing and other content marketing strategies that can elevate your business!