by Erika Montgomery | Jun 19, 2023 | Marketing, Marketing Strategy
In a world flooded with countless advertisements and fleeting consumer attention spans, the battle to stand out and make a lasting impression on potential customers has become more challenging than ever before. This is where experiential marketing emerges as a...
by Erika Montgomery | Jun 5, 2023 | Digital Marketing, Marketing Strategy
Brand awareness is an important element of most (if not all) marketing strategies, one that marketers cannot afford to overlook, as it represents the familiarity and association consumers have with a brand. Brand awareness reflects how well an organization is known,...
by Erika Montgomery | May 22, 2023 | Marketing, Marketing Strategy
You’ve taken the plunge and started your dream side hustle: an Etsy shop filled with hand-crafted goods. Congratulations! Now what? The crucial next step to get business booming is, of course, marketing your shop. This article will take you through actionable,...
