by Erika Montgomery | May 14, 2018 | Social Media
It’s no secret that Twitter is an online marketing maven. In fact, a quarter of U.S. marketers run videos on Twitter. The social media platform can open a powerful dialogue with your audience, update your customers on the latest company news, provide customer service,...
by Erika Montgomery | May 8, 2018 | Social Media
Is it better for your business to post photos or videos on Instagram? CEO Erika Montgomery and Senior Director of Publicity Emily Sidley share what the research reveals in this video. Want to learn more about marketing, social media, blogging and public relations?...
by Erika Montgomery | Apr 13, 2018 | Social Media
There are a lot of reasons we often recommend Facebook ads for a wide range of businesses. In addition to potentially reaching billions of users, the platforms allows for numerous ad formats; this allows advertisers to select the type that will be most compelling for...
by Phoebe | Apr 5, 2018 | Social Media
Are you remembering to regularly post interesting articles, images and information on your social pages while running ads? Effy says it’s important not to forget organic, non-paid content on your social media accounts; it lets people know you’re still actively...
by Erika Montgomery | Mar 30, 2018 | Social Media
Are you investing in Instagram for your business? With more than 500 million users you should be! Use it to share your story, build your brand, and stay up to date with your customer’s wants and needs. If you need more motivation for being on the platform, check out...
by Erika Montgomery | Mar 26, 2018 | Marketing, Social Media
When it comes to getting the word out about your business, you probably know you need to invest some resources into it, but do you know how much? How do you set a realistic marketing budget for your company? What factors do you need to consider for each tactic your...
