This past week, women took to their televisions and flooded social media in excitement for the annual and much anticipated Victoria’s Secret Fashion Show. At first glance, this spectacle is just a fashion show, but when you take a step back you will see that this runway extravaganza in particular is a piece of American pop culture at its finest, and has quickly become an example of marketing success. You may be sitting there asking yourself what in the heck the Victoria’s Secret Fashion Show has to do with your small business or brand’s marketing and social media efforts, but fear not, in this blog post, we give you three lessons to learn from this year’s show.
3 Marketing Lessons to Learn From Victoria’s Secret Fashion Show
1. Know your demographic and cater to them: Victoria’s Secret does an outstanding job at understanding their audience and their various age groups. Each portion of the fashion show is catered to the women who are watching and their different interests. For example, women care about health and fitness, and the show this year featured a clip about one model’s intense fitness routine. This created a tangible and more human persona for the otherwise superhuman super model and built loyalty among other women with those same goals. Keep this in mind when creating your own marketing plan and be sure to understand who you want to reach before you try to pinpoint how you are going to reach them.
2. Deliver your message in multiple ways: The Victoria’s Secret Fashion Show is highly anticipated each year and is one of the only annually broadcast fashion shows in the world. The reason that this show finds so much success lies in the abundance of delivery methods that the company uses to get their message disseminated. Victoria’s Secret creates content for social media marketing efforts across multiple platforms including YouTube, Facebook, Twitter, television, magazines, their catalog etc. Keep this in mind when you are planning the basis for your campaign and when you are deciding which platforms will best suit your marketing needs. Don’t limit yourself, but don’t spread yourself to thin.
3. Keep ‘em coming back for more: December means many things for young women: peppermint mochas, Christmas music, shopping and the Victoria’s Secret Fashion Show. This company has created a tradition over the years that for some falls into the same category as their own family holiday traditions. Victoria’s Secret has done this by staying actively engaged with their fans and followers all year long both through customer service and social media efforts. Use this company’s example for creating your own traditions and determining a plan of your own for the future.
While all the glitter from this year’s fashion show has settled and the social media buzz has died down, this tradition will remain intact for years to come while Victoria’s Secret’s brand loyalty will continue to build. If you or anyone you know is searching for their own effective marketing strategy, we urge you to call Three Girls Media Inc., today.
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