Blogging can be a powerful way for you and your business to get your name out there. Having fresh content on your blog allows your company’s page to become interactive instead of a static hub of information. Blogging can also improve your search engine optimization, increasing your blog’s traffic and making consumers more likely to locate you online. Here are 4 tips to help you increase blog traffic and get the most out of your blog.
Photo Courtesy of: Christian Schnettelker via Flickr
4 Tips to Increasing Blog Traffic
- Enable Social Functions
Allow your followers to interact with you by enabling the social functions on your blog. Including links to repost in Facebook, Twitter, Google+, Pinterest or Tumblr is a great way to spread your message and increase blog traffic. Also make sure to comment and tweet back at users that have interacted with you to keep the conversation going, even when it is negative. Maintain a positive environment and try to turn all comments into positive interactions.
- Position Yourself as a Leader
Since so many companies are blogging these days, you should think of your blog as a one-stop shop for everything involving your brand. Position yourself as an authority figure on your field and post a wide range of content. How-to articles and tips from the industry are a great way to draw new readers. This will increase traffic on your blog and raise your ranking on search engines.
- Maintain a Consistent Image
Who wants to read a disorganized blog? Make sure all of your logos and web headers match and look professional. Use a boiler plate or sub header so your readers familiarize themselves with your style. If they know where to look every time they come to your website, you can be sure they will read your content to see if there’s anything new.
- Keep Your Content Fresh
Try to mix up your posts with a range of stories, images, videos and articles. Always keep your audience in mind and think about what types of content they want to see. If you and your coworkers enjoy the topic and keep the post conversational, chances are your audience will also like it and keep clicking.
Blogging is a fun way to bring new readers to your website so they can learn about your brand. Now that you’re working to increase your blog traffic by making your blog more active and engaging, make sure to keep it well organized by tagging your posts. Want even more tips for how to create at popular blog? Contact Three Girls Media today; we’re always happy to help! Happy blogging!
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