It seems nearly everywhere you go, there is some form of campaigning being done with Election Day just around the around the corner. Running an election campaign requires knowing how to increase engagement and includes a lot of pressure for the ultimate return on investment: a job as an elected official. No matter where you stand on the political spectrum, there are marketing lessons for everyone this election season!
3 Marketing Lessons from Running an Election Campaign
- Speak Up: Some of the most effective politicians are ones that are able to efficiently communicate with their target audience. If your small business is struggling with how to increase engagement, consider going back to the drawing board to ensure your messages are clear, direct and relatable.
- Campaign Commercials: Some might say that there is no such thing as bad publicity, however there is such a thing as a bad attitude. Campaign commercials often tarnish or mock opposing candidates, completely foregoing the opportunity to voice their own message. Focus on your brand and share the benefits of your business or service to increase awareness in a positive manner.
- Network: Between commercials and speeches, the power of networking can help make or break a campaign. Consider having your small business sponsor a local event to interact with your target audience. Short on time? LinkedIn groups provide a great platform for discussion and engagement with professionals in your field or industry.
The key to running an election campaign that has a successful return on investment is remaining authentic with your voice, image and target audience. Be sure to visit the Three Girls Media blog for the latest tips and advice for spreading the good news about you!
Special Offer: Complimentary Consultation
Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California’s Silicon Valley with a team in the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-218-2391 or Contact us today to arrange yours!