For those of you that don’t know, I recently returned from a week and a half vacation to California to visit family. As I was thinking about my trip, I started to realize the similarities between traveling and public relations. Here are 3 lessons that stood out to me.
3 Public Relations Lessons from Vacation
Heading on vacation? Don’t miss these public relations lessons!
1. Plan ahead realistically. As you create a travel itinerary, it’s important to think about how many planned events you want versus relaxing down time. Since we were traveling with a 2-year-old, we knew that it would be important to have some low-key rest/play time mixed in with our activities of visiting family, going to the beach, riding rides at Great America, spending the day in San Francisco and more. Just like we made a realistic plan for our vacation, it’s important set realistic expectations for your public relations plan. Think carefully about how long the various PR activities in your plan will take as you schedule them out.
2. Use multiple channels of communication and know your audience. On the day we were in San Francisco, my husband wanted to visit one of his friends that lives in the City. He texted him that morning to see if he was free, but knowing he works odd hours we thought his phone might be off and decided to go to his house instead. Because we knew our audience well enough to know another method of communication that would be effective, we were able to go out to lunch with him. When it comes to your public relations campaign, think about who your audience is and what methods of communication they’ll respond to; then use as many of them as possible to convey your message.
3. Evaluate for next time. In the airport on our way home, my husband and I talked about our trip; we discussed things that went well as well as areas we want to improve for the next time we visit family in California. This is a vital step for your public relations strategy, too. Put a note in your calendar to evaluate your PR plan every 6 months and consider what’s working well, what’s not and ways you want to improve moving forward.
When it comes to managing a successful public relations campaign, make sure you’re planning ahead realistically, using multiple channels of communication, taking the time to know your audience and evaluating for next time. Have you gone on vacation recently? Can you think of any additional public relations lessons to pull from the experience?
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