[Infographic] Why YouTube Matters to Marketing

How can you use videos and YouTube as part of your marketing strategy? This infographic explains.

Research shows the power of video! According to Hubspot, four times as many consumers would prefer to watch a video about a product than to read about it, using the word “video” in an email subject line boosts open rates by 19 percent and click-through rates by 65 percent, and Cisco projects that global internet traffic from videos will make up 80 percent of all internet traffic by 2019.

How can you use videos and YouTube as part of your marketing strategy? The infographic below shares helpful insight to keep in mind as you create your plan, such as:

  • Marketing best practices like using your brand name in your channel name, using keyword-rich video titles, branding your videos with an intro or logo and aiming for 31-60 seconds in length
  • Elements of a successful video such as clear speaking and dialogue, professional appearance and a call to action
  • While 61 percent of enterprises use YouTube, only 9 percent of small businesses use it

Keep scrolling for the full infographic!

Why YouTube Matters to Marketing
Created by WebpageFX

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