Research shows the power of video! According to Hubspot, four times as many consumers would prefer to watch a video about a product than to read about it, using the word “video” in an email subject line boosts open rates by 19 percent and click-through rates by 65 percent, and Cisco projects that global internet traffic from videos will make up 80 percent of all internet traffic by 2019.
- Marketing best practices like using your brand name in your channel name, using keyword-rich video titles, branding your videos with an intro or logo and aiming for 31-60 seconds in length
- Elements of a successful video such as clear speaking and dialogue, professional appearance and a call to action
- While 61 percent of enterprises use YouTube, only 9 percent of small businesses use it
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