Small Business Trends posted an article about the Best-Kept Marketing Secrets last year, and the advice still stands. From Relationship Marketing and Strategy to Messaging and Online Marketing, these secrets are chock-full of solid advice. Here are a few of our favorites:
Can you keep a marketing secret?
“Don’t be afraid to give stuff away, whether it be helpful articles, lists of resources, credit to your peers, or a little something extra to your clients. Be generous.”
– Rachelle Matherne, Five by Five PR www.fivebyfivepr.com
“Make promises and keep them. So obvious, it’s become a secret.”
– Seth Godin, SethGodin.com www.sethgodin.com
“All sales start with a simple conversation. It may be a conversation between you and a potential client or customer, between one of your clients and a potential referral, or between one of your colleagues and a potential referral. An effective sales cycle is based on turning these simple conversations into relationships of trust with your potential clients over time. We know that people buy from those they like and trust. But as Sir Winston Churchill once said, ‘It is a mistake to look too far ahead. Only one link in the chain of destiny can be handled at a time.’”
– Michael Port, Author of “Book Yourself Solid” www.michaelport.com
“LESS IS MORE: In today’s cluttered world, your customers are being bombarded with thousands of messages every day. In order to rise above the noise level, you need to capture their attention immediately and then hold it while giving them your pitch. You must be able to deliver your message, if necessary, in 25 words or less. Include your main feature and the main benefit in the message. If you hook the potential customer, they will gladly ask you for more information.”
– Brian Moran, Publisher, Small Business Edge www.smallbusinessedge.com
The full article is available at http://bit.ly/d7Zq5G.
Photo Credit: Gustty