5 must-read articles
There’s a lot of great content out there. Here are a 5 must-read articles we found online over the past week.
- 5 Unique Traits of Great Small Company Employees – Small companies are different than large, fortune 1000 firms. It’s time they start hiring differently, too. This is a great list of traits to look for, including a non-standard personality and having something to prove.
- Pro PR Tip #153: No dead rodents, please – A great reminder to think about what your media sample package will look like to the recipient.
- How to Write a Winning Press Release: The Step-by-Step Guide – This step-by-step guide offers 10 tips for writing a press release, including learning the format, setting a professional yet engaging tone and remembering your contact information.
- Make Your Readers Love You: 5 Lessons from Pixar – As blogger Sean Platt puts it, “People don’t just like Pixar films. They love Pixar films.” He keys into 5 steps for businesses to follow Pixar’s lead.
- Secret vault of words rejected by the Oxford English Dictionary uncovered – This fun dictionary of non words includes gems like:
- Furgle – to feel in a pocket or bag for a small object such as a coin or key
- Scrax – the waxy coating that is scratched off an instant lottery ticket
- Wurfing – the act of surfing the Internet while at work