Klout for Business helps you reach your most influential audience members in social media.
Have you ever wondered how much influence your business has in the digital world? There are currently 11 million businesses with Facebook pages and other hundreds of thousands who advertise through live blogs, while 8 million are enlisted in Google+’s local pages. Not to mention 77% of companies belonging to the Fortune Global 100 who use Twitter for business purposes. Is your marketing strategy reaching all the potential customers it can?
Klout for Business is a set of tools designed to help you unlock the reach and power of your most influential audience members in social media. It provides businesses with a better understanding of their brand and how their market regards it across their social networks. Klout gives individual registered users a Klout Score (from 1 to 100, the higher the number the better) based on their ability to spread messages across social networks including Facebook, Twitter and LinkedIn showing their influence. The company also identifies topics users are “influential” about, such as technology or fashion. Through the business platform, brands can use the service to identify individuals who may be able to amplify messages about their products or services.
Some of Klout for Business features include:
· Monitoring their business in terms of influence and popularity.
· Finding out what areas of marketing should be improved.
· Discovering the strengths and weaknesses of their social networking accounts.
· Communicating with their target market more efficiently.
Since Klout is more concerned about your brand influence, the scoring is largely dependent on the number of likes, tagged messages, retweets and comments. If more people are actively reacting to your posts and tweets everyday, you will have a higher Klout score. One of the best things about Klout is that you can easily post your content and then find your influential topics through the dashboard without the need to use special features like hashtags. You will know your social media strategy is effective when your Klout Score and Influence grows.
Of course, nothing can replace your own knowledge about your business and your understanding of what your audience wants to hear, but Klout is a social media tool that can help you uncover connections or subjects you may have overlooked.
Need help managing your social media? Three Girls can help! Contact us for a complimentary consultation today.
Special Offer: Complimentary Consultation
Three Girls Media, Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-218-2391 or Contact us today to arrange yours!
Photo Credit: BeckyCortino