Who do you think will win the Super Bowl this year?
The Super Bowl is this weekend and my beloved Seahawks have their eyes on the prize. While I always enjoy a good Super Bowl party, I have never been so excited for a bowl game in my entire life. I know you are probably tired of hearing about my love for this team and how amazing I think they are, but let’s face it, the Seattle Seahawks football franchise is unique in its own right, and we as marketing and public relations professionals have much to learn from not only the team and their iconic road to the Super Bowl, but from the Super Bowl in general. Today, we offer three light hearted marketing tips from Super Bowl’s past and present.
3 Marketing Tips from the Super Bowl
1. The focus may be on the quarterback but the team wins the game: This week everyone seems to be talking about Russell Wilson and Payton Manning, and while these two quarterbacks are stellar leaders on the football field, it is essential to understand that a quarterback cannot win a football game single handedly. Just like the legion of boom is important to the Seahawks game strategy, having a team of individuals all working towards the same goal in your marketing and social media efforts will undoubtedly set you and your campaign apart from the competition.
2. Creativity makes you memorable: Everyone remembers Super Bowl commercials, sometimes more than the game itself (that won’t happen to me this year), and when your creativity leaves an impression on the minds of your target demographics, then you know you have succeeded. Watch the commercials a little differently this year and be mindful of the branding efforts that occur sometimes without ever showing the actual product. A huge shout out goes to Budweiser, the company that may win the fan favorite commercial at this year’s event. The company never once shows a can or bottle of Budweiser beer, but instead a puppy and a Clydesdale horse making a bond known as “puppy love.” While this may have nothing to do with football, or beer for that matter, it has everything to do with human emotions. Keep in mind that creativity can make or break your next campaign.
3. Be prepared for anything: I bet you remember the power outage that happened at the Super Dome during last year’s Super Bowl, but did you know that during the time in which football ceased play, Oreo actually began marketing from their live Twitter feed using tag lines like, “No, power? No problem!?” This may seem simple, but always remember that one person’s crisis may be your opportunity to grow and you must always be ready to ethically capitalize on those opportunities.
Get creative this year and look at more than just the football game that is being played on the field at MetLife Stadium. Be on the lookout for stellar team moments, memorable ads and always expect the unexpected to happen. If you are looking for some quality team-based creative marketing and public relations services, we urge you to contact Three Girls Media Inc. today!
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Photo Credit: MTAPhotos