I always loved playing with LEGOs when I was a kid and this weekend, I finally saw The LEGO Movie. As a motion-picture length advertisement that revitalized the LEGO brand, I was amazed at how well-written and entertaining it was! There were a few basic messages in the movie that apply to your next public relations campaign. Here are 4 PR lessons we can learn from The LEGO Movie.
4 PR Lessons from The LEGO Movie
- Stay Relevant
The LEGO Movie was a carefully planned and written revitalization of the brand. The writers of the movie used intricate details and carried over many original LEGO concepts from the 1990s. By doing this, they connected LEGO’s past audience with their present audience, appealing to adults and children alike.
- Create Your Own Content
In order to keep the attention of their market, the makers of LEGO made a full length movie! Use your product and yourself as the motivation for your blog posts, social media and external communication. The best way to spread your message is through your own channels so use your platforms to establish yourself as the opinion leader in your field.
- Stay Culturally Aware
The LEGO Movie touched on a lot of cultural issues and themes in American culture today. Corporate power, freedom and independence are a few issues the movie centers around. By staying culturally aware, the writers drew in their obvious audience, children, but also captivated their parents in the process. Use this strategy to grab your audience in your next public relations campaign.
- Creativity is Important
One of the major themes of The LEGO Movie is creativity. In the LEGO world, the characters were ruled by character “Lord Business” who made it illegal to create structures out of pieces not sanctioned by government plans. Most of the characters had forgotten how to build creatively, which eventually turned out to be the most important part of the movie. It is important to use creativity in your public relations plans so you can capture your audience in unique ways.
The LEGO Movie was an entertaining way to remind LEGO’s audience they are still a strong brand. Use these PR lessons from The LEGO Movie to inform your next campaign and keep your business top-of-mind!
Have you seen The LEGO Movie? Can you think of any other PR Lessons from the film?
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