The holidays may provide you with some rest and relaxation from work. The time away is also a great opportunity to get away from home and take a much-needed vacation! As your holiday travel plans whisk you away to various winter destinations, here are 3 PR lessons we can learn from airports.
Photo Courtesy of: Aalok Gaitonde
3 PR Lessons from Airports
- Be Prepared
We all know the rules about air travel. An ounce restriction for liquids, having to take your shoes off at security and always remembering your identification. Just like you should be ready for takeoff as soon as you reach the airport, you should be ready with your public relations plan before the campaign officially kicks off. Be sure to prepare your tactics and events well in advance so you’re ready for your publicity to soar.
- Once You Post, You Can’t Go Back
Once you’ve boarded the plane, you can’t return to the airport for any reason, so you should also remember that you can’t take back content once you’ve published it. Remember to proofread everything and remove edits before posting, so you’re sure you are putting your best foot forward. If you find you’ve made a mistake, make sure you have a crisis communications plan in place to help mitigate the damage.
- Be Nice to Competitors
Although they are all vying to fill their seats with the same travelers, airlines create loyal customers. They share common space at the airport, as competitors, and manage to work together peacefully side by side. You don’t see an “American-Airlines-Only” airport, so use this as a PR lesson to cooperate and learn from your competitors, respectfully. Don’t badmouth your competition on social media platforms; that’s bad form and will give your brand a negative reputation.
Are you planning on traveling over the holidays? Stay tuned for Part 2 of PR Lessons we can learn from airports.
Special Offer: Complimentary Consultation
Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California’s Silicon Valley with a team in the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-218-2391 or Contact us today to arrange yours!