Effective communication encompasses more than just speaking clearly; all aspects of your brand’s image must be considered. The typeface on materials you distribute should help customers better understand who you are. While you may be limited in font options depending on your website template and which online tools you use to distribute messages, there are several things to consider when picking out a font. Here are 3 helpful hints for choosing the perfect one to represent your company.
How did you choose your business font?
Effective Communication: 3 Tips for Choosing a Font
- Determine Your Tone
The font you choose should not only aid in effective communication across all aspects of your business, but it should fit your company’s tone and personality. Decide what mood your brand is aiming for and pick a font that represents those values. If you’re looking for something more serious, choose a serif font; for fun or playful brands, choose a script or decorative typeface.
- Be Clear
If customers are unsure what your message is, or can’t read your logo font, you aren’t doing yourself justice. It’s important for effective communication to be as clear as possible; choose a font that’s readable and easy for customers to identify.
- Be Consistent
Whatever font you land on, it’s important to be consistent across all communications platforms. This is includes your website, email, marketing materials and e-newsletters. Your customers will recognize you based on your brand’s image and the font you choose is an important element.
Determining what tone you are going for and making sure to be clear and consistent are all tips for choosing the best font for your business. It’s important for effective communication that your brand image accurately represents your company culture and values. For assistance in managing your brand’s image, contact your team at Three Girls Media today!
Photo Credit: Cory Schmitz
Special Offer: Complimentary Consultation
Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California’s Silicon Valley with a team in the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-218-2391 or Contact us today to arrange yours!