For those using Facebook for business, it’s important to know the social network is constantly growing and evolving. Since Facebook’s users are coming for news and culture updates in addition to connecting with friends, the network has made a few changes that may affect the visibility of your company page. Here are 3 things to know about the 2015 changes to using Facebook for business.
Are you using Facebook for business? You won’t want to miss these new changes.
[Facebook for Business] 3 Things to Know about Changes in 2015
- Personal Settings
Changes made to business pages are reflected in the personal and privacy settings. A new “Privacy Basics” section lets admins monitor who can see the page and control their advertising. In addition, Facebook now allows users to customize preferences for visibility on apps and block certain ones if desired.
- News Feed: Updates to Facebook’s Algorithm
The most controversial change to Facebook for business pages is the news feed algorithm. Rather than showing all available updates as they happen, new rules give preference to information relevant to the user based on their likes and history. Even though Facebook recently rolled out a click-to-purchase function, this new change means users won’t see overly promotional posts or those advertising big sales. If you want to promote your product or service within a social media update, it’s best to get creative.
- Using Business Pages to Tell a Story
Facebook announced it hoped the new changes would help businesses tell a story and interact with their current customer base more heavily than attracting new customers. By seeing pages as an investment and a place to interact with fans, Facebook hopes to create more loyal followers who return frequently.
Using Facebook for business is a great way to reach your customers and tell your company’s story. New changes to the algorithm may prove a challenge for businesses to reach their audience; if you’d like assistance in navigating Facebook’s changes or managing your brand’s social media presence, contact us today. We are ready to help!
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