How to Effectively Use Visuals in a Content Marketing Campaign

How to Effectively Use Visuals in a Content Marketing Campaign

Do you include visuals in your business’ content marketing efforts? It’s incredibly important! Check out this blog post I wrote for Visual Contenting to find out why, as well as to learn some helpful ways to create your own branded visuals!

Content marketing is no longer just about powerful writing. Creating compelling blog posts, social media updates, email newsletters and other types of content hinge on your ability to design engaging visuals to complement the text.

Yet despite research that shows the value of the visual, only about a third (30 percent) of marketers create their own images. With the sheer volume of content created daily, it’s imperative for marketers to know how to design and develop compelling images to accompany the words they carefully craft on a brand’s behalf.

How to Create Content Marketing Visuals

You don’t need to be a graphic designer to create compelling content marketing visuals. In fact, a lot of similar principles to content writing carry over to designing images and videos.

Read more on Visual Contenting.

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