The holiday shopping season is responsible for driving a large percentage of yearly sales for many small businesses. This infographic from Google will help you prepare your site and ads for the increased activity. Here are just a few of their top tips:
- Remember that searchers hunt for gifts on multiple devices. Use responsive ads to make sure your products look great on every screen.
- Mobile searchers for “stores like ___” are up 60% in two years. Consider which stores you’re similar to, and try adding them to your keywords.
- Create holiday content with video! Almost 1 in 3 searchers say video has inspired them to buy something, and 90% of them were on YouTube.
For more great tips from Google, keep scrolling!