Don’t just run an ad without putting the time and energy in to accurately target the right users. If you aren’t narrowing your audience down, you won’t see positive results from your ad campaign and your investment will be wasted. Create a specific target audience for each social media platform to improve the overall impact of the message you’re trying to share and the connection you’re attempting to form.
Think about the specific people in the audience you’re targeting and alter your content accordingly. This can help you know which platforms to focus on with your ad campaign, too. LinkedIn is mostly used by business owners and other aspiring professionals, whereas Facebook is a more inclusive, general platform that supports a wider range of users.
To learn more about the types of audiences each platform reaches, check out this helpful article by Flint Group.