Why is social media engagement important? According to Oberlo, “social media engagement helps you strengthen your customer relationships.”  By liking, commenting and sharing, users show interest in your brand and by engaging back with them, you build brand trust. This relationship is vital to increase your organic reach and customer loyalty. By increasing customer loyalty, you will also indirectly increase your sales. 

Customers who you engage with on social media will feel security in your brand and want to purchase from you more. Therefore, driving social media engagement is also key to driving business. Keep reading for tips to help increase your social media engagement. 

How To Increase Your Social Media Followers

Engage with your followers: More followers means more engagement. To increase your social media followers, you’ll want to work on building your network. There are several ways to do this, but no one method is guaranteed to work, so it’s important to test and try different methods to increase your social media engagement. 

First, participate with your customers. We cannot emphasize enough how important it is to actively engage with your social media followers. By actively engaging with your network, you demonstrate that your page is fun and credible. Users will share your page with their network and gradually, your followers will increase. Engaging with your followers also means responding to negative comments. You won’t want to delete comments unless they are truly harmful. Addressing all comments, even negative ones, shows that you care about those engaging with your brand. 

Engaging Content: Another thing you can do to increase your social media followers is to create compelling content. Users want to see content that is relatable to them and that stands out from the rest. Don’t over promote your brand with flashy advertisements, this becomes annoying to users. 

Follow the 80/20 rule when posting, and deliver compelling content that users will enjoy and benefit from. This will lead users to come back for more of your content. You should also commit to a theme, as users are more likely to return if they know what to expect from your page. Read more about creating social media content below.

Post Consistently: People will engage with your brand more if you post on a consistent schedule. If you post at random, your posts will simply get lost in the mix of the thousands of posts users are viewing each day. Stick to a social media posting schedule to create a routine that users can follow easily. 

Promote Social Causes: People want to do good. If you give people the chance to give back to their community, they will respond positively. Even if your brand isn’t related to a social issue, getting involved with the issue shows your audience that your brand cares about society. This creates trust with your brand that people want to engage with and will help increase your social media followers.

Connections: The last thing that can help to increase your social media followers are your connections. Tag other brands and sites in your posts. This will link their network to your page, increasing the chances of users landing on your brand’s page. Connecting with other brands is also another way of demonstrating credibility. If users see that you’re linked to another respected brand, they will likely see your brand as respectable as well.

Your Content Creation

The quality and logistics of your content is vitally important to your social media engagement. If you’re producing low quality, staggered posts, that’s going to impact your brand image. Post high-quality content that reflects your brand image and make it as intriguing as possible. Here are some tips to get you started on creating the right kind of high-quality content for your social media channels that will increase your social media engagement.