Depending on your audience, certain times of the day will prompt more engagement on social media than others. Finding this sweet spot usually takes some trial and error, but once you discover the time of day your audience is most likely online, you can post strategically!
Maybe your brand intrigues the before-work crowd who are online at 7am. Or maybe you entice the after-work crowd, for those who do their social media surfing after 5pm.
Wherever your audience may be, consistently posting while they’re online will only grow your engagement, so why not cater to them!