Video editing is an important part of the content creation process, but it is an acquired skill. Knowing how to get started and what software to use can be difficult. In this blog we’ll guide you through this process so you can start video editing with confidence. 

What Does A Video Editor Do?

A video editor is in charge of adding all the elements to a video that make it ready for consumers. This can be done by adding music, sound effects, images, captions, A-Roll and B-Roll and much more. 

MediaBistro quotes David Abrams, a video editor at Consumer Reports, to clarify what video editors really do: “It is my job to turn raw footage shot by a photographer into a compelling video.Though you may work with a producer or use a script to guide you, the overall tone of each piece is in the editor’s hands.”

Video Editing Terms You Need to Know

As with any specific trade, there are several terms you’ll need to know for video editing.

Aspect Ratio: The height and width of your video and how they relate to each other. The most common aspect ratio is currently 16:9, the standard for high-definition videos. 

A-Roll: The main footage of your video.

B-Roll: The secondary footage of your video (i.e., filler).

Cut: Change from one shot to another.

To find more terms that will help you in your video editing journey, check out this list from VideoMaker.

Select Your Hardware 

Video editing can be a demanding process for your computer, and may even be too much for it to handle. The proper editing computer will have a multicore processor, plenty of RAM and a fast solid-state drive.

You can choose either a desktop or a laptop, but most trusted sources recommend a desktop for more power. If you need recommendations, check out the following articles from Laptop Mag and Tech Radar.

Choose Your Software

Video editing software

It is important to chose video editing software that works well for you and your company.

While there is a lot of video editing software available, the main two you will find are Adobe Premiere Pro and Final Cut Pro. Adobe Premiere Pro is featured in the Adobe Creative Suite, while Final Cut Pro is Apple’s video editing software. 

As I am an Adobe Premiere Pro user myself, I will let Creative Bloq describe Final Cut Pro: “Final Cut Pro X is our pick for the best video editing software for Mac. And, as you would suspect with Apple, the must-have editor is consummately easy to use and comes packed with enough features to warrant the (admittedly high) price tag. We like the grouping tools, effect options and straightforward way you can add and edit audio.”

My recommendation is Adobe Premiere Pro. While I have used Final Cut Pro in the past, I’ve found the Adobe system to have more capabilities and to be a bit more intuitive. Creative Bloq seems to share my opinion, saying the following: “It can handle an uncapped number of video tracks, which can be imported from pretty much any source you can think of (files, tapes, cameras of all standards…even virtual reality (VR). The automatic sync is a gem when you have multi-angle shots, and it’s hard to fault the fine-tuning tools that make your video stand out from the crowd.”

Plan It Out

A man sits at his computer looking at video editing software

The more planning you can do for your video editing process, the better.

If you are new to video editing, the more planning you can do the better. Biteable offers this advice: 

Have clear, audience-specific goals. What do you want your video to do? Who’s going to watch it? Getting super clear about the video’s purpose will help you present your message in a more engaging way.

 

Focus on a single idea at a time. Figure out what the key idea of your video is and focus on that. By sticking to one theme or problem at a time, you can create a tighter, more informative video. 

Speak to your audience. A video is a conversation. When writing your script, think about what questions, thoughts and feelings are going through the viewer’s mind and address them.”

File Management

For successful video editing, you will need to be organized. There are many files that go into one video, and being organized is the only way to edit efficiently. Creating bins, naming files and sorting by file type are some of the tricks I use to stay organized. Also, don’t forget about the search bar feature in Adobe Premiere Pro. You can use this tool to help locate the files you are looking for.

Adorama shares this tip about using external hard drives to maximize your workflow: “Another way that you can work faster is to use external hard drives for storing your footage, so you can free up more computer memory. We recommend that you choose hard drives that can be connected via USB 3.0 or Thunderbolt to enable faster file transfers. Also, consider allocating your RAM to be able to use more of it for editing and getting a gaming mouse that allows you to set specific editing functions for its buttons.”

Selecting The Correct Files 

Consumers are now used to high-quality images and videos, regardless of what content they are watching. You need to find quality images and stock footage to use that will match the video you are editing. Typically, you will want to use footage that is at least 1080p or higher. Lower resolution videos will work, but it will be noticeable in the final product. 

As for photos, you will want to use large, high-quality images, either .png or .jpg file types. 

Choosing The Right Sound

Video editing technology

Think about what you want your sound to be while video editing.

As Biteable mentions, “Most of us would put up with a video with less than HD quality if the sound is top-notch. Bottom line, if your audio doesn’t work, your video won’t be amazingly effective.”

Picking the right sound can require trial and error. You will have to select sound effects from your audio library of choice, as well as the music. You won’t know if you like the matchup of the music and video, however, until you hear them together. Just make sure to take your time, and you will end up with a product you are proud of. 

You also need to be aware of copyright infringement. If you just take music from anywhere you like, you run the risk of running into legal issues. The best way to avoid this is to get music from a royalty-free music service. 

Edit For Story

Your job as a video editor is to tell a story. Adorama puts it well:Go beyond the basics — cutting away extraneous footage and correcting the order of your clips — and take the opportunity to make your film aesthetically pleasing and dramatically compelling to evoke the right emotions and effectively impart your intended message. Use your practical and technical knowledge in achieving this instead of just adding a bunch of effects to impress your viewers.”

Also, don’t be afraid to experiment with different shots. Like choosing sound, video editing is largely trial and error; sometimes you will find inspiration by trying new things. As Creative Bloq states: “If a transition between shots doesn’t feel right, have a play and change it until it does. If a clip feels too roomy, tighten it up until the pace of your video quickens. There’s a reason good editors are so highly prized: They’re artists, and there’s no direct formula which makes for a good video. It’s all down to feel.”

Transitions

Movie background. Clapperboard, film reel, popcorn and 3D glasses on red backdrop, top view

While video editing, you can pick transitions that work well for your organization.

 

If you’re new to video editing, you may want to use a fun transition between shots; however, this is a huge faux pas. Transitions are distracting and take away from the video. The most you will ever need to do is a dissolve or dip to black. That being said, usually a clean cut will be your best option.

 

 

Add Captions

Doing caption work is not glamorous, but it is crucial for your video success. Adding captions into your video makes it more accessible to deaf or hard of hearing audiences and will also help with search engine optimization. 

Format Your Video

There are a wide variety of video file formats out there. The one you will use the most often is MP4, which is accepted on most video uploading services. For Adobe Premiere Pro, you will want to export using H.264 in high-quality 4k 2160p. This will allow your video to be played in 4K and help future-proof your content as well.  

Marketing As An Editor

While marketing might not be your job as a video editor, it is important to note that your video will not be successful if you do not market it properly. Don’t be afraid to be creative and think outside of the box. 

Contact Us!

Video editing can be great for your business and can put your brand on the map in a unique way. If you need help with video editing or have questions about marketing, PR and more, contact us at Three Girls Media for a complimentary consultation. We have a full staff of seasoned marketing professionals who are eager to help you reach your marketing goals.

Special Offer:

Sign up for a complimentary consultation during September and receive a Email Marketing Guide valued at $475!  We offer a 30-minute phone consultation with our CEO, and can answer your questions and discuss your specific marketing needs - no strings attached. Call 408-218-2391 or contact us today to arrange your consultation!
 

Subscribe To Our E-Newsletter

Join our mailing list to receive the latest marketing news and advice from our team! We share tons helpful tips and tricks to keep you at the top of your marketing game.

Woo Hoo! You'll get your first newsletter soon!