by Erika Montgomery | Mar 14, 2022 | Digital Marketing, Marketing
Search engine optimization (SEO) is used to improve a website’s ranking on major search engines like Google and Bing. Invesp explains that it is especially useful for businesses to grow and increase revenue, as “more than half (62%) of U.S. consumers with internet...
by Erika Montgomery | Mar 9, 2022 | Marketing, Three Girls Media
Creating targeted content that is valuable to your customers is an essential piece of any successful content marketing strategy. So, how do you ensure your content is relevant and useful to your audience? The answer: build buyer personas. A buyer persona is a...
by Erika Montgomery | Mar 7, 2022 | Digital Marketing, Marketing
Content marketing is immensely effective for a business’s bottom line. As such, it makes sense to invest heavily into a content marketing strategy — and that’s exactly what businesses are doing. According to HubSpot, 82% of marketers actively use content marketing and...
by Erika Montgomery | Mar 2, 2022 | Digital Marketing, Marketing
Whether you’re managing your own content marketing campaign or you’ve hired a company to manage one for you, it’s critical you have a clear picture of what results to expect. The truth is there is a sweet spot just right for content marketing expectations; having too...
by Erika Montgomery | Feb 23, 2022 | Marketing, Three Girls Media
When it comes to successful marketing strategies, did you know email marketing consistently ranks as one of the best tactics? Studies show “email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options...
