11 Ways to Create Shareable Posts [Blogging Infographic]

by Erika Montgomery | Dec 28, 2015 | Blogging Tips

Are you blogging for your business? Do you want to know how to write a blog post that generates click throughs, engagement and sharing via social media channels? As research shows, posts featuring lists are a great way to do it! There are all sorts of reasons why,...

3 Must-Haves for a LinkedIn Business Page

by Erika Montgomery | Dec 22, 2015 | Blogging Tips, Social Media

“It’s better to be the best connected than the most connected.” –Reid Hoffman, LinkedIn Founder Does your company have a business page on LinkedIn? Whether you’re new to the site or are an avid user, there are several things you can do to make your page really pop....

[Social Media Marketing] 3 Tips for Boosting Customer Service Online

by Erika Montgomery | Dec 15, 2015 | Blogging Tips, Public Relations

Did you know social media marketing is not only a great way to get your name out there, but can also boost your business’ customer service? Taking your conversations online and using sites like Facebook, Twitter, Google+ and LinkedIn can be a great way to connect with...

What Makes a Story Newsworthy?

by Erika Montgomery | Dec 10, 2015 | Blogging Tips, Public Relations

Companies looking to spread the good news about their initiatives, products and services have many options for getting the word out, but often are unsure of how to determine if their content is newsworthy. While social media marketing is a perfect avenue for spreading...

[Reputation Management] 3 Tips for Keeping your Brand’s Online Image Positive

by Erika Montgomery | Dec 8, 2015 | Blogging Tips, Public Relations

Your business’ reputation is important to manage closely to avoid potential crises and negative publicity. There are several things you can do online to make sure you brand’s image remains top-of-mind and is shown in a positive light. Being proactive to optimize...

[Writing a Pitch] 3 Common Mistakes when Emailing Journalists

by Erika Montgomery | Dec 1, 2015 | Blogging Tips, Public Relations

Contacting the media and getting your brand placed in a story all begins with writing a pitch. Crafting a message that is strong and interesting can be a challenge and there are several mistakes many PR pros may make during the process. Here are three common follies...