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Brand Survival: Why Your Business Must Have A Crisis Communication Plan

Brand Survival: Why Your Business Must Have A Crisis Communication Plan

by Three Girls Media | Feb 26, 2024 | Content Marketing, Marketing Strategy

(A version of this post originally ran in April 2021.) Boosting consumer engagement is now easier for brands with the help of social media. However, social media platforms give consumers a lot of power to air their grievances. This is why every business should come up...
12 Critical Mistakes You Could Be Making On Social Media

12 Critical Mistakes You Could Be Making On Social Media

by Three Girls Media | Feb 7, 2024 | Content Marketing, Marketing Strategy

(A version of this post originally ran in March 2021.) Almost everyone uses social media in some way. According to Oberlo, the most recent numbers show that in 2023 there were 4.89 billion social media users worldwide. It’s now expected to grow at 5.85 billion by...
Personalized Marketing At Scale: How To Best Use Generative Media

Personalized Marketing At Scale: How To Best Use Generative Media

by Erika Montgomery | Dec 11, 2023 | Content Marketing, Digital Marketing, Marketing Strategy

  Artificial intelligence and machine learning are revolutionizing the marketing industry, but how can you harness the power of this emerging technology? New tools like deepfakes and synthetic media are emerging rapidly, but learning how to leverage them strategically...
How To Start A Successful Pinterest Business Page

How To Start A Successful Pinterest Business Page

by Three Girls Media | Nov 22, 2023 | Digital Marketing, Marketing Strategy

Pinterest serves as a fantastic social media platform for inspiration in cooking, fashion, cleaning, interior design and so much more, but did you know it can also serve as a platform for your business? With more than 450 million active users and counting, Pinterest...
Negative Keywords: What They Are And How To Use Them For Better PPC

Negative Keywords: What They Are And How To Use Them For Better PPC

by Three Girls Media | Oct 25, 2023 | Advertising, Digital Marketing, Marketing, Marketing Strategy

We’re often told to avoid negativity, but when it comes to pay-per-click (PPC) keywords, a little strategic negativity can do a lot of good. Using negative keywords allows you to exclude certain searches from bringing up your ads and wasting your ad spend. ...
Phoebe Says… Create A Powerful Identity For Your Company

Phoebe Says… Create A Powerful Identity For Your Company

by Phoebe | Sep 29, 2023 | Marketing, Marketing Strategy

Branding supports your marketing efforts, builds trust and distinguishes your products. If you want people to remember your company furever, a strong brand is a pawsome place to start! So, woof up your brand game and let it make others say, “Arfmazing!” Remember, a...
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