We’re often told to avoid negativity, but when it comes to pay-per-click (PPC) keywords, a little strategic negativity can do a lot of good. Using negative keywords allows you to exclude certain searches from bringing up your ads and wasting your ad spend. ...
If you frequent LinkedIn, chances are you’ve heard marketers mention “ad tech” and “mar tech” before, and if you’re like me, you’ve wondered what these ubiquitous terms are. Are these newer marketing trends to watch out for?As marketers, staying updated on the dynamic...
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