by Erika Montgomery | Apr 22, 2010 | Marketing, Public Relations
A marketing plan plays a vital role in a company’s strategy. Whether you hire a firm or do it yourself, taking time to establish your goals and the steps you’ll take to get there are important for success. Every marketing plan will look a little bit different as they...
by Erika Montgomery | Apr 21, 2010 | Marketing, Public Relations
Inc. Magazine’s February issue included an article, “You’ve Been Yelped,” that chronicled small business owners’ experiences with positive and negative reviews on the popular business critique site, Yelp. As small business owners, it’s hard not to take criticism...
by Erika Montgomery | Apr 21, 2010 | Marketing, Public Relations
“Ads are the cave art of the twentieth century.” -Marshall McLuhan, author How many times have you looked at an ad in a magazine or on a billboard and been skeptical of the product’s claims or reliability? Most consumers ignore ads or are wary of them. Great...
by Erika Montgomery | Apr 21, 2010 | Marketing, Public Relations
Good news – someone contacts you to find out more information about the services you offer. How do you respond? I recently experienced a bit of a role reversal. For a volunteer project with my church, I offered to research prices of local print shops to find out what...
by Erika Montgomery | Apr 13, 2010 | Marketing, Public Relations
I was at a dinner party recently and when another guest discovered I was a publicist. He retorted, “Oh, so that means you get paid to find creative ways to lie about things, right?” He’s not the first to assume that being a spin doctor means that I’m putting a false...
