by Erika Montgomery | Aug 3, 2010 | Media Coverage, Public Relations
So you’ve got a fabulous story idea that would be perfect for that website, blog, magazine or newspaper. What do you do? Mashable Editor in Chief Adam Ostrow offered advice about how to pitch your story to a media outlet on PRSarahEvans.com: What is your preference...
by Erika Montgomery | Jul 14, 2010 | Public Relations
Earlier today, Erika and I learned a long-standing Bay Area institution was canceled. The View From The Bay, an afternoon show on ABC, will have their last show July 23. Over the years we’ve enjoyed watching and placing clients on the show, and will miss everything...
by Erika Montgomery | Jul 1, 2010 | Digital Marketing, Media Coverage, Public Relations
Media coverage can do a lot of great things for your company. It can give you credibility, raise public awareness of your brand, make your name recognizable to the general public, etc. Here’s one more thing it does: Media coverage helps SEO (Search Engine...
by Erika Montgomery | Jun 23, 2010 | Media Coverage, Public Relations
A carefully crafted pitch is an important step for those approaching the media asking for editorial coverage, but perhaps even more important is the subject line of the pitch. At Three Girls, we recommend pitching via email because: It’s less intrusive. Information is...
by Erika Montgomery | Apr 27, 2010 | Marketing, Public Relations, Social Media
As social media becomes more and more prevalent, businesses are continuing to turn to social media “experts” and sites like Twitter and Facebook. Although we agree it is important to incorporate social media into your PR strategy, there are a few things social media...
by Erika Montgomery | Apr 22, 2010 | Business Tips, Digital Marketing, Public Relations
Earlier this year, Entrepreneur.com posted a story reporting that an Ad-ology study found 46 percent of small businesses surveyed said they did not have a website. This news was shocking to me. Even if your business doesn’t offer an online service, your website is how...
