Effy Says … Have A Consistent Voice On All Channels

Effy Says … Have A Consistent Voice On All Channels

Woof! Don’t lose your voice when posting across different channels! Be consistent in how you present your brand no matter where you’re communicating. Want to learn more about how to write copy for your business? Check out How to Write Unparalleled Marketing Copy for...
Effy Says…Use Strong Verbs When Copywriting!

Effy Says…Use Strong Verbs When Copywriting!

How well does your writing capture your audience’s attention? Are you using strong verbs and exciting adjectives in your copywriting? Studies show that our attention spans only last 8 to 12 seconds, meaning that the first few words your readers see are critical....
Effy Says…Use Strong Verbs When Copywriting!

Effy Says… Read Aloud When Editing!

When you create content for your brand, what does your editing process look like? At the very least, the Three Girls Team suggests writing in a program like Microsoft Word or Google Docs to help you catch any silly errors.  When you’re done drafting your...