What is your social media marketing strategy? Is it aimed at getting more likes or getting people to share your content? Every day we are bombarded by social media marketing stints from businesses competing to stand out. So what content makes the cut? Believe it or not, social media doesn’t have the luxury of being created equal. It is your job to create a social media marketing strategy that is targeted at getting people to share, retweet, and pin your original content. Below are examples of what content will succeed most on various social media platforms.
What social media content topics will be shared the most?
Human interest stories often see the most shares on social media platforms. People like to read about people, no matter how random it might be. In a recent study performed by Mediarun, an article titled “Maid of Honor Loses Herself in Eminem-inspired wedding toast” was shared 48,600 times on Facebook. Technology and U.S./world news come in at a very distant second and third place, respectively. For example, a story titled, “Pope Francis to offer plenary indulgences via Twitter” was only shared 16,300 times.
What social media platform is the best for sharing?
If your aim is to spread a post like wildfire then Facebook is your best friend. Facebook users share more content than any other social media network. Use Facebook as the base for your content and connect Twitter, LinkedIn and Google+ directly back to the post to get the most coverage.
What kind of content do people share on social media?
Visual. Visual. Visual. The more images and video you can use in your posts, the better. A social media marketing strategy targeted at creating original visual content is great for SEO and your company brand. People are more likely to watch a 30-second video than read a 250-word article. And if the video or image is entertaining then it is highly likely they will share with their friends.
Why not try tweaking your social media marketing strategy this week? Let us know how it goes!
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