Social media lessons from The Tonight Show
When Jimmy Fallon took over hosting duties of The Tonight Show in February 2014, he took the long running talk show and brought it right to the devices of a younger audience. As the hosts before him, Jimmy Fallon is hilarious and likeable, but one critical element his Tonight Show does differently is utilize social media. Examining Fallon’s use of social media can give you some insight into how to greatly increase your business, just as it has helped raise Tonight Show ratings.3 Social Media Lessons from The Tonight Show
The Tonight Show YouTube channel is the place to go for the funniest and most popular bits from the show. This channel consistently updates with new material. As Jimmy explains in the introductory video, the channel posts new clips nightly and encourages viewers to subscribe to the channel. By updating social media platforms regularly, viewers are going to keep coming back and viewing your content. YouTube is also a great way to attract an audience as images and videos have proven to increase shares and interaction.
The use of Twitter and hashtags has become a large part of the show. Besides Jimmy’s hilarious videos mocking the use of hashtags, he also creates hashtags for audience interaction. Every week he introduces a topic and specific phrase for users to reply with on Twitter and fans can even get theirs read aloud on TV. By creating hashtags for your business, you are encouraging interaction and involvement which can lead to customer retention and shares.
What the Tonight Show Facebook page does well is include posts for all of the other social media sites it has accounts for. On the Tonight Show wall there are not only original posts for the page, but also posts notifying fans that updates have been made on social media sites like Instagram and YouTube. By incorporating posts from your different platforms on Facebook, fans will be able to follow all of the accounts your business has and explore the different and unique content.
Though the Tonight Show has been around for decades, the use of social media by Jimmy Fallon has brought in a brand new generation of viewers and updated the talk show’s brand. Has your company benefited from social media? Share your success stories in the comments below!
Photo Credit: Wikimedia Commons
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