Earlier, we shared 3 common marketing challenges business owners may face. Retaining clients, planning strategic growth and balancing countless responsibilities can all present a challenge, but you may have experienced other challenges to growth. Here are 3 more hurdles you may encounter, and ways to beat them like a pro.
3 More Common Marketing Challenges Small Business Owners Face
- Reaching a Wide Audience
It’s important to have a vast and diverse client base to avoid relying on a few major accounts to keep your business afloat. Social media is the perfect channel to reach new markets and get to know new customers. To help with name recognition, create content that is shareable and interesting so fans spread it to their friends; it helps to include images or memes that are timely and related to your industry.
- Establishing Loyalty
Just because you’ve had your content shared on social media doesn’t mean you’ve achieved customer loyalty. Ensuring your clients prefer you to competitors requires figuring out the best way to reach them and consistently giving them a better offering. Find out where you get the best response from your fans and keep talking to them there; you’ll be able to ask them for regular feedback to stay on top of your game.
- Not Having Enough Time
Making time for marketing and social media management can be a challenge. Since small business owners are likely busy with other pressing concerns, creating Facebook or Twitter updates can fall to the end of the to-do list. Using free online tools like Hootsuite or SproutSocial can help save time by allowing you to schedule multiple days or weeks of updates all at once, so you don’t have to remember to post on a daily basis.
Reaching a diverse group of people, establishing customer loyalty and finding the time to manage online accounts are all additional marketing challenges small business owners may encounter. If you’re struggling to market yourself, consider hiring a public relations firm to help you spread your name around town! Contact your team at Three Girls Media today for a free 30-minute consultation!
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Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California’s Silicon Valley with a team in the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
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