Last week, we introduced various tools that can be used to build a brand or business online using the social media platform that known as Tumblr. This week, we will continue to familiarize you with a few more strategic practices to increase following and keep fans engaged on this social media site.
Tag, tag and tag some more: Tagging blog posts is a common and effective practice used for positive search engine optimization. Tumblr is no exception to this blogging rule. Tagging a post with terms that are relevant to your business will expand the reach of your content and will rapidly increase your business network of followers on Tumblr. Your tagged terms will allow for easy search procedures and will lead relevant followers to your Tumblr page or pages.
Don’t settle for the basics: Tumblr is an ideal platform for mobile visitors and is a great option for those looking to use the customizable features that Tumblr offers such as individual domain names to create their business’ anchor website.
Tumblr offers a handful of other features that will undoubtedly impact the effectiveness of any campaign efforts in a positive way.
- Google Analytics: This will provide numbers for monitoring the activity on blogs including monthly visitors and total views. Understanding these numbers will alert you of anything that may need tweaking or changing in your procedures.
- Commenting Features: Consider installing an application like Disqus, this will allow users and followers to comment on your material. This will open up the lines of communication with your fans.
- Multiple Blogs/Pages: Tumblr allows for additional blogs and pages to be housed under one Tumblr account. These pages can be used for promoting events, announcing partnerships and varying subject matter that may or may not be time sensitive.
The team at Three Girls Media & Marketing is equipped with the tools to properly plan and execute your next or first Tumblr campaign. With our extensive social media marketing knowledge base, we can ensure that the growth of your business will be undeniable.
Special Offer: Three Girls Media & Marketing Inc. loves working with small and emerging companies to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific brand marketing needs. Email info@ThreeGirlsMedia.com to make your appointment today.