Optimizing your social media networks – How to get more Twitter followers
Is your business looking to get more exposure? Maybe it’s in need of a way to connect to customers or create brand awareness. In this new era of instant gratification, all business owners know the importance of social networking sites in the business world. The benefits of having an online presence, especially on Twitter, are tremendous. Whether you are new to the Twitter-sphere or need to freshen up, these tips can help improve your Twitter account and gain more Twitter followers.
Get Creative with Your Bio. Like in a tweet, there is limited space. This is a chance to get creative and describe your business in a few powerful words.
Upload an Avatar. For branding and consistency, be sure to use your company logo or the same image across all your social networking sites.
Cross Promote. Spread awareness of your other social networking sites through your Twitter account. This can be done is two ways: 1) include those links in your bio and/or 2) write a couple of tweets letting your Twitter followers know about your other social networks. Only offer the information once or twice. If someone wants to visit your other social networking sites, they will.
Re-tweet (RT). If you find anyone raising a good point, being informative or sharing something helpful, RT it! It can help your business engage with people and gain more Twitter followers.
Share Content. Just as important as the RT is posting your own content. In addition to being a great way to get Twitter followers it also establishes the company’s credibility in your field. Make sure that the information you are sharing is something your followers would find informative, helpful and entertaining.
Share Images. Images attract more people than an all-text post. Sharing pictures of a newsworthy event can help attract more Twitter followers, especially if you use unique images that are not found with a quick Google search.
Beware of Hashtags. While they can help your message reach a bigger audience, use them sparingly. Nothing is more frustrating than having to read through too many of them #in #a #row or #AllSquishedTogether.
Get Help. Take advantage of third party apps like TweetDeck or Hootsuite, which allow you to schedule your tweets ahead of time and share basic analytics so you know how effective your Twitter updates are.
Acknowledge Mentions. Much like you would on a business blog or Facebook Fan Page, make sure you acknowledge all @ mentions.
What steps are you taking to optimize your Twitter account and other social networking sites?
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Image Credit: eldh