Show the reporter you appreciate their work.
Relationship building is an important part of any business. In addition to networking with other business owners, relationships with reporters are some of the most important types of connections you can make and maintain. If you have a good relationship with a reporter, you have a better chance of them contacting you when they need a source for a story. All relationships are give and take so it’s important that you focus on giving back to reporters as much as you can. But how do you do that? Here are a few ways to show the press some love from PR Daily that don’t take a lot of time or energy.
Share Stories You Like
Just like you need traffic to your business website, reporters need traffic to their published stories. Whenever a reporter writes a story you like, share it with your friends and followers on all your social media networks such as Twitter, Facebook, LinkedIn or Google+. This shows the reporter you appreciate their work and it can help you start a conversation with a journalist later on if you need to contact them for anything.
Comment on Their Stories
Commenting on stories journalists have published does a number of things. First, it gets the reporter’s attention. Most reporters monitor their stories closely to see who may have viewed them or shared them with others. By commenting on a story the reporter sees that you are paying attention to their work. It also makes your name visible to the reporter and puts it on their radar.
Send Reporters Greetings
One of the best ways to show reporters you appreciate their work is to send them a thank you card for any stories they may have written about you. It may sound like a given, but many people forget this simple step. Appreciating a reporter’s hard work with a handwritten thank you card not only shows them that you care, but it also keeps your name on their mind.
Another way to do this is by sending them a holiday card or birthday card. Sending well wishes to reporters on holidays or their birthday keeps the relationship going and reporters appreciate the thoughtfulness.
Connect Reporters to Other Experts
Reporters are always looking for reliable experts and sources for their work. If you know of any good experts for a particular niche the reporter covers you may want to share their contact information with the reporter. Making a reporter’s life easier will get you in their good graces and keep you top of mind for future stories that they need resources for.
Do you have questions about working with the press? Three Girls’ team of publicists is highly experienced in media relations. Contact us today to get your questions answered or to get your company noticed by the press.
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Three Girls Media & Marketing Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
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