How often do you think about your brand positioning?
How much thought do you give to your brand positioning on a regular basis? Did you have it in mind when you created your marketing plan? What about when you write a Facebook update, blog post or e-newsletter?
I recently stumbled across an infographic all about brands and their messaging; it’s clear that those with consistent messages on multiple platforms appear reliable.
Brand Positioning Infographic – 5 Insights
You can see the full infographic at Ragan.com, but here are 5 insights to keep in mind as you review your marketing plan and the content you create for your business.
- It’s vital that your business is online. As the infographic shares:
- Small businesses with websites earn more than those without
- Most adults (60%) use the Internet to find contact information
- Growing business and revenue is reliant on creating an online brand
- Having your website professionally created ensures people will spend time on your site and believe in your product’s high integrity
- Before you even create your marketing plan, start by doing your homework. Think about your target customer and do a little bit of research. As the infographic suggests:
- Figure out where your target customer spends time online
- Research the keywords people use most to search for your service/product
- Detail your customer demographic…gender, age, marital status, household income and locale
- Use content to your advantage. From your website and social media updates to e-newsletters and blog posts, use everything you write to highlight:
- Your expertise
- What problem you can solve for your customer
- How you can solve their needs better than anyone else
- Share your content! A big part of brand positioning is using it to market yourself, so make sure your business shows up multiple times in a few different places. Here’s what the infographic explains and suggests:
- Consistent brands are worth up to 20% more than those who aren’t consistent
- The more frequently a brand appears, the more dominant and reliable it seems
- Create consistent messaging throughout the buying cycle
- Creation of links pointing back to your website enhances your organic search presence
- Include social media in your marketing plan. In addition to providing an avenue to create conversation with potential customers, the infographic shares:
- Some of your best avenues to find your customers: Twitter & Facebook
- Allow for feedback and give the customer something to share
- Keep your social media and website image synonymous…consistency helps consumers begin to associate certain keywords and pictures with your business
How does your brand positioning play into your marketing plan? What tactics do you take to make sure you’re growing your business online?
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Photo Credit: Travel 2.0