Google Analytics offers a wealth of information that can help boost your content marketing campaign.

Content is one of the most important things you can create as part of your business marketing strategy. It’s so important that it now has its own category, called content marketing. For businesses, regardless of size, it’s important to understand your audience. Content marketing does that. So how do you come up with great content that your audience will love? Thanks to Google Analytics, coming up with content is a lot easier.

Google Analytics offers a wealth of information that can help boost your content marketing campaign. The best part of Google Analytics is that it’s free. In today’s digital world it is important to remember the basics of Marketing 101. If you understand your customers and meet their needs, you will in turn meet your businesses goals. Google Analytics can do that. Here are a few tips to help you get started.

Brand Awareness

So if you have a new product, service or you simply want to get your business some exposure, Google Analytics’ “Traffic Sources” and “Organic Search” data might be the key. You can use these tools to optimize content around the most viewed search terms.

Another good tool to use is Google’s Keyword Planner. This will help you identify related keywords, as well as highlight the high search and low competition keywords that you can use in a blog post or a dedicated landing page on your website. This tool gives you the opportunity to fine tune your content to be placed higher in searches.

Social Validation

Google Analytics recently added a Trackbacks section to its social analytics data. Trackbacks show you the social factor of your content strategy. According to Webopedia, Trackbacks are a type of peer-to-peer communication system that was designed to send notifications of updates between two websites via a Trackback Ping. Trackbacks are useful for informing another website that you have referenced it  within your own site. For example, when you write a post and reference content elsewhere within it, you are providing a Trackback to the other article. By understanding what they are and how to use them, you can identify opportunities for your business.

Google Analytics is a wonderful toolbox that can help you start improving your content marketing strategy today. By just taking a few minutes to get started with some of these tools, you can target your audience better and start seeing the results you are looking for.

Have you tried Google Analytics? What are your tips to help build a successful content marketing strategy? We want to hear from you!

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