Social media marketing is a constantly evolving resource that can no longer be ignored by small business owners or brand managers; the various platforms have quickly become a primary source for information. With changes happening so frequently, it is essential to have an understanding of how new tools and features can be used to positively impact your brand’s online presence. In this blog post, we introduce the social media app known as Snapchat and three ways your small business or brand manager can use the tool for positive impact.
What is Snapchat? Snapchat is a social media messaging app created by two Stanford students with an interest in building cool stuff. Snapchat allows users to take photos and record video with the ability to add unique artistic aspects like text and drawing. Each photo message is referred to as a “snap” and each snap can be delivered to individuals on a friends list and will be shared for a predetermined amount of time (between 1-10 seconds) before being automatically deleted).
While this app was originally developed with teens in mind, it has taken off as a new tool for social media marketing and for that reason, can be used to better your business and improve its online presence. Try getting creative and use the app to your benefit.
Sneak peeks: If you have a new product line or event on the horizon, you can use Snapchat to give fans a behind the scenes look at the event or a first look at the new product. This idea will help build brand loyalty and interest while also aiding in the building of your online presence.
Coupons and special offers: 16 Handles, a New York yogurt shop, uses Snapchat as a tool to bring in sales with the delivery of a coupon to each fan following their receipt of a snap directly related to a photo contest the company runs through the app. Try rewarding new fans with a coupon for your product to spark more interest and inspire a stronger following on the app.
Exclusive giveaways: This is a great way to find new fans as everyone loves free things! Other social media platforms have displayed great success through giveaways and this concept can be equally successful with Snapchat. Try hosting a weekly product giveaway to the follower that sends you your 100th, 200th, 300th etc. snap. This is a great way to engage fans and will keep them actively thinking about your brand.
Snapchat is one of many apps that can improve your online presence and inspire a new following for your business. While downloading an app like Snapchat is easy as pie, we understand that managing a social media marketing campaign can be a tremendous feat for most small business owners. If you are searching for quality social media marketing in hopes of improving your online presence, we encourage you to contact us, today!
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