What marketing lessons can you learn from Jessica Alba’s company, Honest Beauty?
After her successful business venture with The Honest Company, Jessica Alba decided to take on the makeup industry and create a line of Honest Beauty products. The items available range from facial cleanser and wash to eyeliner and lipsticks. Here are three lessons in marketing your business can learn from this non-toxic, clean company.
3 Lessons in Marketing from Honest Beauty
- Give Tutorials
Some people are gifted at perfectly applying makeup, while others struggle not to smear and smudge everything they put on. This is why the application tutorial videos that Honest Beauty offers are so valuable; they help you every step of the way. For an even bigger bonus, Jessica Alba does the videos herself (and who doesn’t want to look like her?). Offer how-to articles about your business and industry to best help your audience; they’ll appreciate the guidance.
- Offer Samples
If you can, offering samples or trials of your products or services is a great way to attract and entice consumers to your business. Honest Beauty offers a sample of their skin care line before you enroll in their monthly subscription. Give customers something they can try and then hook them in with your amazing products and services.
- Post Frequently on Social Media
The Twitter account for Honest Beauty is a great resource for information about the company, their founder and products. Everything from quotes, memes and images is scheduled regularly and consistently. Consumers always have their phones on them and social media marketing is one of the best and effective way to reach them.
Whether you plan on getting your makeup and skin care products or not from Honest Beauty, you can learn valuable marketing lessons from the company. Remember to give tutorials, offer samples and post on social media to connect with your customers.
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