How can you improve your email marketing open rates? This infographic explains!
Research shows that email marketing continues to be an effective tactic for businesses of all sizes. In fact, the infographic below reports 91% of Americans said they like to receive marketing emails. But that’s not all! As Hubspot reports:
- 86% of consumers would like to receive promotional emails from companies they do business with at least monthly.
- 75% of companies agree that email offers “excellent” to “good” ROI.
- Gmail has 1 billion active users worldwide and email use worldwide will top 3 billion users by 2020.
How can you make sure your business’ email marketing efforts are as strong as they can be? This helpful infographic from Campaigner shares incredibly helpful advice:
- Write to one person
- Slim down your subject lines
- Adjust your send frequency
- Stand out with numbers
- Personalize your subject line
- Segment on past purchases
Scroll down for details about each of these points and the fascinating statistics that accompany them!
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