Writing an engaging post on social media that catches people’s attention is always a challenge. However, a few changes are enough to make your text more vivid and interesting to the readers.

How can you increase the popularity of your posts without using clickbait? It’s all about creating and using quality social media content.

For example, if you want to share an update about narrative essay ideas, you should focus on the clear value of your post to the reader. If you provide this value, the audience is more motivated to click the link leading to your website.

Below you will find eight helpful tips to expand the reach of your social media content and to make it more clickable.

1. Focus on your audience.

There is fierce competition between organizations, celebrities and even ordinary people on social media. Moreover, creating popular and unique content under these conditions is very hard. Remember that if you want to catch the attention of social media users, you need to create content which considers the needs and interests of the audience.

One simple way to reach the readers is to write in the second person. Secondary pronouns (“you”, “your” and “yours”) are the most attractive narrative way that helps you connect with your audience. This is a simple technique that immediately makes your text more personal. If you are doing this right, the potential readers feel it from the beginning. Always ask yourself: “Is this text convincing enough to make people click on the title?”

2. Provoke curiosity.

Provoking curiosity is a great way to improve how many people read your post, especially if you are trying to increase your readers and get more clicks. Curiosity arises when people feel there is a gap between what they know and what they want to know.

How to provoke curiosity:

  • Break the reader’s expectations
  • Fill a knowledge gap
  • Promise to solve the problem
  • Challenge common beliefs

Asking a question is a simple way to arouse readers’ curiosity and make them think about how much they don’t already know about the topic. But be careful with this method, as the question in the header can get your post marked as clickbait if you do not provide any context about what the readers really will find when they go to your site.

Another great way to create curiosity is to put an amazing fact, statistics or a quote in the title or description. People become curious if they discover something that contradicts their expectations. It will definitely draw their attention and make them read more.

3. Consider each post a story.

Stories are a great way to connect with the people and to engage readers. When it comes to writing for social media users, view each post as a story filled with characters that perform actions. If you create an appropriate context as decorations, this will make your post more attractive to readers and will allow them to perceive this story as personal one.

4. Focus on the value.

Your audience consists of real people who have real needs and goals, so pay attention to the value your posts have to them. You need to adapt your content in order to help them solve their problems or even just improve their day.

Before sharing anything, ask yourself why the people you’re trying to target should care about it. Why should they read more? Be prepared to answer this question clearly and honestly.

Make sure that your post on social media answers the question, “What can users get from reading this?” Provide the necessary benefits and it will attract new readers.

5. Use simple language.

Always aim to use simple words and never use a three-syllable word (like “utilize”) when a one-syllable word (like “use”) will do. Don’t forget to use active sentences rather than passive to keep your sentence structure easy to understand and compelling.

In fact, people don’t read online, they simply scan text until something catches their eye and engages them. Using clear, simple language is the best way to catch users’ attention for long enough to encourage them to click through and read more.

6. Ask the right questions.

Questions are a fantastic way to get readers to talk and increase interaction with your content.

If you want to establish a genuine connection with your audience, you should perceive social networks as an opportunity to start a conversation. Every message that you post should make the right impression on the readers and challenge them to talk about the topic.

You know that amazing feeling when you have a wonderful conversation with a close friend? Your messages on social media should provide the same feeling for your audience.

7. Add a call to action.

If you want potential readers to click through to your content, ask them to. Remember your calls to action should focus on something that promises value to the readers.

8. Make it shareable.

Most clicks come from messages that friends and contacts use, not publishers. That means your posts on social media networks can become popular because of your current readers and followers.

To increase traffic, use the buttons for sharing so readers can easily share content from your website on their social networking pages.

I hope that you have found all necessary information in this article and even some inspiration for any content experiments you’re want to try.

Do you want to offer any reliable tips? Please share your thoughts in the comments below.

Sophia Clark graduated from the University in the City of New York with B.A. in Journalism, 2011. She is a creative writer from New York who loves to share her thoughts with readers. In her free time, she enjoys writing fiction as well as reading it. Her big dream is to publish a novel one day. Connect with her on Twitter and Google+.

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