The What, Where and How of Boilerplates

The What, Where and How of Boilerplates

Do you know what a boilerplate is and why you should have one for your business? Learn why they are important in your public relations and marketing efforts and how to write for your organization.

What Is A Boilerplate?

A boilerplate is a ready-to-use piece of content you can employ in a variety of instances. It provides a quick synopsis of your business and what makes your brand unique with a link to where readers can find more information. No matter the industry you’re in, this public relations and marketing tool is a handy way to keep your core message and values consistent across multiple communications.

Where To Use A Boilerplate

In public relations and marketing, boilerplates are perfect for multiple uses, such as:

How To Write A Boilerplate

  1. Summarize your business’ mission or main focus. Ask yourself these questions when considering your mission and focus.
    What do you offer to your clients and customers?
    What makes you different from your competition?
    What are your core values?
  2. Include keywords. Boilerplates are most often used online, so it’s important to make sure you include a couple of keywords specific to your brand to help with your SEO efforts.
  3. Keep it short. Boilerplates are supposed to be quick and to the point, don’t drag it out with a long explanation of your business – save that for your ‘About’ page. The recommended length is a brief paragraph with 3-5sentences total.
  4. Add a link. End your boilerplate with a link to your website for readers to find out more.

For reference take a look at our boilerplate below:

About Three Girls Media Inc. 

Three Girls Media Inc. is a world-class marketing and public relations agency founded in 2005 in Silicon Valley. In 2013, Three Girls moved its headquarters to Yelm, WA. The company works with B2B and B2C clients in all industries, across the U.S. and internationally, and provides a wide range of marketing & PR services including strategic social media management and advertising, blogging for search engine optimization, compelling email marketing campaigns, engaging websites, ads and collateral, media relations campaigns, branding, stunning graphic design and more. Learn more at www.ThreeGirlsMedia.com.

Give Us A Call

Now, in addition to being able to answer the question, “What is a boilerplate?” you know where to use them and how to write your very own. Need help crafting one for your business? Give us a call; we’re happy to help clarify your main message and keywords!

Special Offer:

Sign up for a complimentary consultation during August and receive a Content Creation & Management Calendar valued at $475! We offer a 30-minute phone consultation with our CEO, and can answer your questions and discuss your specific marketing needs - no strings attached. Call 408-218-2391 or contact us today to arrange your consultation!

Submit a Comment

Your email address will not be published. Required fields are marked *