As Henri Matisse wrote, “Creativity takes courage.” Sometimes, those words can be just what you need to hear to fuel your next marketing strategy! I’ve collected 23 quotes from all sorts of notable figures to jumpstart your business’s efforts to create the perfect marketing campaign for your brand.
Quotes About Public Relations, Marketing And Relationship-Building
- “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou
How does your business make customers, business partners, followers and readers feel? Do they walk away feeling positive, optimistic and inspired? Strive for these responses in every interaction!
- “People do not buy goods and services. They buy relations, stories and magic.” – Seth Godin
Do your customers feel good about themselves after working with you? Although you’re an expert in your field, you can always learn more and your clients are a fantastic resource! Ask them for feedback regarding your products and services. What do they like about what you offer? What can you improve? What about your website, blog, e-newsletter and social media channels? The more insight you’re able to pull from clients, the easier you can fine-tune your strategy and the better they’ll feel about working with you!
- “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock
Regardless of your industry, public relations and marketing are all about the people! Your focus should be on connecting with them, sharing information and using your products or services to help them to the best of your ability.
- “A brand is no longer what we tell the customer it is; it is what the customers tell each other it is.” – Scott Cook
If your customers were to describe your organization to someone else, how would they do it? Is their description how you want your company to be viewed? Consumers see the images and words you use to brand your business through your website, blog, e-newsletter and social media channels. They then create a concept of your company to tell others about you. Create content for your brand with this in mind so you stay on point and present a clear picture for them!
- “Don’t build links. Build relationships.” – Rand Fishkin
Links coming into your website can be fantastic for search engine optimization (SEO), but putting your focus on link-building rather than relationship building with other businesses and consumers will end up hurting you in the long run.
- “Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin
As this article explains, a great story has several essential elements: theme, plot, structure and characters. You can think of them this way:
- Theme: Know your industry.
- Plot: Know your story.
- Structure: Present readable content.
- Characters: Include your audience.
- “Content is fire; social media is gasoline.” – Ryan Kahn
One of the best ways to spread your content is through social media. Whenever you write a blog post, share it across your channels. You can even share it a few times, presenting it in different ways to entice followers to check it out and share it if they haven’t already. Make sure you follow each social media platform’s best practices.
- “If I was down to my last dollar, I’d spend it on PR.” – Bill Gates
What does your public relations say about you? Think about the message you’re presenting to potential and current customers. How can you sweeten the impression you’re leaving?
- “You never get a second chance to make a first impression.” – Will Rogers
When a potential customer visits your website, blog or social media channels, what first impression do you give them? If all they see are typos and improper grammar, it’s not likely to be a good one! Make sure every piece of content you create benefits your company’s marketing by making a solid first impression. Share helpful, insightful information and edit everything before it goes live!
When’s the last time you tried a new marketing strategy? Hold a brainstorming session with your team and come up with as many crazy and wild ideas as you can, then pick one or two to try this next quarter. Review the results – was it successful? Is there something you can adjust to make it work better for your business?
- “Marketing without data is like driving with your eyes closed.” – Dan Zarrella
When’s the last time you looked at your analytics? Open your eyes to clearly see where your business is going! At Three Girls Media, we recommend you review your Google and social media analytics every four to six weeks. Make note of your page views, click-throughs, engagement and so on, and look for trends that can help you improve your content marketing strategy.
Quotes About Success And Failure As Well As Fear And Courage
- “People rarely succeed unless they have fun in what they are doing.” – Dale Carnegie
Remember, if you have fun, your customers will too. Put a little personality into your PR and content marketing efforts and enjoy yourself!
- “Success is walking from failure to failure with no loss of enthusiasm.” – Winston Churchill
It can be hard to keep a spring in your step, but staying positive, optimistic and hopeful amidst failure can have a huge impact on your business.
- “Success is the sum of small actions, repeated day in and day out.” – Robert Collier
What small actions are you taking today to achieve your marketing goals tomorrow? Create a six- or 12-month strategy and break it into smaller daily or weekly tasks you can chip away at little by little.
- “It does not matter how slowly you go as long as you do not stop.” – Confucius
Successful public relations and marketing take time. While you want to regularly keep an eye on results, it takes a slow, steady approach for at least six months – if not a couple of years – for some strategies to affect the bottom line. It’s worth the investment as long as you stay consistent and keep at it!
- “All of our dreams can come true if we have the courage to pursue them.” – Walt Disney
What dreams and goals do you want to achieve? Write them down, then create a plan to get there!
- “Try not to become a person of success, but rather try to become a person of value.” – Albert Einstein
What value are you providing to your customers? Instead of focusing on success, strive to provide them with the best value possible!
- “I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas Edison
Instead of looking at a mistake as a failure, change your perspective and approach it as an opportunity to discover another way that will work.
- “Do not fear mistakes. You will know failure. Continue to reach out.” – Benjamin Franklin
When Franklin comes to mind, you likely think of all his achievements; however, how many times must he have failed to have said this? Don’t let mistakes paralyze you! Instead, use the blunder as an opportunity to learn and improve your business’s marketing strategy.
- “Ideas come from everything.” – Alfred Hitchcock
If you’re like most business owners, coming up with new ideas isn’t the hard part; finding the time and resources to follow through is the challenge. The good news is, you’re not alone! Contact us if you want help figuring out how to prioritize which public relations and content marketing strategies to employ; we can help take all or some of it off your plate.
- “I like friends who have independent minds, because they tend to make you see problems from all angles.” – Nelson Mandela
Whom do you rely on for advice? Whether you brainstorm marketing ideas with employees, business partners or friends, the important part is that they are engaged and thinking independently.
As you look at your overarching goals, sometimes they can seem impossible. But by creating a marketing plan to break down your public relations activities into smaller to-do list items, you can take it step-by-step instead of all at once.
- “There are no secrets to success. It is the result of preparation, hard work and learning from failure.” – Colin Powell
It may seem like you see businesses succeed overnight, but what you don’t see are the countless hours those entrepreneurs put into their company and how they turned failures into opportunities to learn.
What are your favorite quotes and how do they inspire you? Share them in the comments below!
If you need help with your PR or content marketing strategy, please contact us at Three Girls Media for a free 30-minute consultation with our CEO, Erika Taylor Montgomery. We have a full staff of seasoned marketing professionals and are eager to help you reach your marketing goals!
Special Offer:Sign up for a complimentary consultation during December and receive an Annual Marketing Planning Guide valued at $475! We offer a 30-minute phone consultation with our CEO, and can answer your questions and discuss your specific marketing needs - no strings attached. Call 408-218-2391 or contact us today to arrange your consultation!