by Erika Montgomery | Nov 25, 2019 | Marketing, Social Media
Just because offices are closed for (American) Thanksgiving, doesn’t mean people aren’t looking at their phones. For those less inclined to engage with the football game or Uncle Earl’s third retelling of the same story, many scroll through their social media feeds,...
by Erika Montgomery | Nov 22, 2019 | Marketing
“Marketing without data is like driving with your eyes closed.” – Dan Zarrella If you want to know how to improve your content marketing strategy, open your eyes and take advantage of the valuable marketing metrics you have at your fingertips. In this article, I will...
by Erika Montgomery | Nov 21, 2019 | Marketing
As a well-trained pooch, I understand calls-to-action. Commands like “sit” and “stay” give me direction and earn me my favorite treats. After letting your audience know the benefits of using your services, show them how to cash in on that value by following or...
by Erika Montgomery | Nov 19, 2019 | Digital Marketing
Does your audience know what you want their next steps to be once they see your content? Make sure you tell them! In this week’s video, CEO Erika Taylor Montgomery explains why you need to include a call to action in all of your content for effective digital...
by Erika Montgomery | Nov 18, 2019 | Digital Marketing
We can’t say this enough: video content as part of a digital marketing strategy is the way of the future. According to The New York Times, “We’re entering a ‘post-text world.’ Multimedia will soon dominate every channel. In other words, using writing to...
